Speed, precision, and split-second decisions - these elements define both Formula 1 and the art of photographing it, a craft I've been perfecting trackside since 2018. I am fortunate to document every race on the F1 calendar, following the championship across continents to capture those split-second moments that define a season.
Before immersing myself in the world of Formula 1, I led global digital marketing teams, managing large-scale projects that taught me the value of attention to detail and clear vision. This background has proven invaluable in understanding and working with F1's global sponsors, allowing me to create compelling content for some of the largest brands associated with the sport. My marketing expertise, combined with my photography skills, offers sponsors a unique perspective on visual storytelling in motorsport.
On race weekends, you'll find me trackside catching the morning light at Monaco, braving the desert heat in Bahrain, or working underlights in Singapore. My work focuses on finding those distinctive moments that tell the broader story of Formula 1 – from the intensity in a driver's eyes before the race to the ballet-like precision of a pit stop.
After each race weekend I produce a carefully curated gallery of images, all available for purchase on this site. I share my experiences and insights through my YouTube channel michaelpottsf1, where I take viewers behind the scenes of F1 photography and share the stories behind the shots.
I'm always excited to collaborate on new projects, regardless of their size. Whether you're a global brand or an individual content creator in need of images, I can create custom photography packages and solutions to match any budget. Let's work together to bring your Formula 1 vision to life.
Michael Potts' images are available on Imago.
Michael Potts' artwork is available on Infineon.